10 Brewery Pranks That May Have Fooled You on April Fool’s Day 2017

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You wake up Saturday morning, browse your social feeds on your phone, seeing unbelievable story after unbelievable story — then it occurs to you: it’s April Fool’s Day 2017, and you’ve been had.

Breweries and beer websites didn’t let the day go by without pulling some pranks at their followers’ expense. (PS: If you hadn’t heard, CraftBeer.com recognized the NE IPA — the beloved Nebraska IPA — as an official beer style.)

Here are some of our favorite April Fool’s Day pranks from breweries and craft beer websites.

Craft Dome

The Craft Dome is the Mount Rushmore-like brewery national park where beer lovers can gaze upon the likenesses of four craft brewing pioneers chiseled into the side of a mountain. Hear from Ken Grossman (Sierra Nevada), Kim Jordan (New Belgium), Garrett Oliver (Brooklyn Brewing) and Sam Calagione (Dogfish Head) about the monumental honor.


Sam Adams dreams up a ride share that not only takes you where you want to go, but stops to help you get beer along the way. (Psst: If you’re really developing this app, we’re all about being market testers. Call us, Jim!)

Delivering Beer by Drone

Cape May Brewing April Fool's Day 2017

Cape May Brewing designs an app to get you beer faster than you can get pizza: by drone delivery. You can see the video on their Facebook page.

The Russians!

Fort George Brewing April Fool's Day

In true Law & Order “ripped from the headlines” style, Fort George Brewing says one of their Russian Imperial Stout brewers resigned. The question: Was he collaborating with the Russians??

The Pale-Ale-Eo Diet

The American Homebrewers Association offers the only diet you’ll ever need (and a diet we wish was true!).

Beer Can for Lefthanded People

Coronado Lefthand Beer Can April Fool's Day

Struggling all these years because the world is made for Righties? Coronado Brewing Company solves that with the release of its beer can designed for left-handed people. See the video here.

Stone’s Asparagus IPA

Asparagus IPA Stone Brewing

We know you love IPAs, but even this might be a little too much.

White Demon Out, Fluffy Kitten In

Avery April Fool's Day 2017

Avery Brewing Co. in Boulder decides to replace the creepy demon on its White Rascal cans with a fluffy white kitten. Kittens #FTW.

Monday Night Brewing Absorbs SweetWater Brewing

Monday Night Brewing April Fool's Day

Atlanta’s Monday Night Brewing and SweetWater Brewing have a long-standing social media tete-a-tete (all in good fun, of course), so it’s only natural Monday Night would announce it had purchased their rivals.  The fake press release was complete with an artist rendering of what the SweetWater building would look like under MNB ownership.

The Beer Style Everyone is Craving

Yee-Haw April Fool's Day 2017

Tennesee’s Yee-Haw Brewing announces Boo-Hoo, a non-alcoholic beer, which pairs well with “long nights trolling on the internet.”

Speaking of trolls, we know you’ll tell us we forgot your favorite beer-involved April Fool’s Day 2017 joke on our list (Ah, the beauty of creating lists). Tell us all about the ones that had you doing a double take in the article comments.


Jess Baker walked into a beer fest in 2010 and realized beer had come a long way from what her dad had been drinking since the 70s. She served as editor-in-chief of CraftBeer.com from spring 2016 to spring 2020, bringing you stories about the people who are the heartbeat behind U.S. craft brewing. She's a runner, a die-hard Springsteen fan, a mom who is always scouting family-friendly breweries, and always in search of a darn good porter.

CraftBeer.com is fully dedicated to small and independent U.S. breweries. We are published by the Brewers Association, the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers. Stories and opinions shared on CraftBeer.com do not imply endorsement by or positions taken by the Brewers Association or its members.