Arizona Breweries Rally Around Beer for Suicide Prevention Hotline

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Jon Lane, founder of Arizona's OHSO Brewery, wants to bring attention to the National Suicide Prevention Hotline through the brewery's beer. (OHSO Brewing)

Jon Lane has lost at least 10 friends and colleagues to suicide in his 30-year career in the restaurant and service industry. Now the founder of Arizona’s O.H.S.O. Brewery wants to make an impact in a personal and powerful way through beer.

“I’ve lost a lot of really good people that I don’t think they knew it was okay to talk about it,” he tells me. ”They didn’t want to reach out because it was taboo.”

ohso brewing suicide prevention hotline beer
OHSO Brewery names a beer for the Suicide Prevention Hotline to raise awareness. (OHSO Brewery)

Jon wants to be part of the solution. He sees a culture shift that allows people who are struggling to realize that asking for help isn’t taboo. He’s starting a movement of Arizona breweries who agree with him and who also want to do something to help.

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Starting Sept. 10, O.H.S.O. Brewing will release a beer that will be named with the National Suicide Prevention Hotline number: 1-800-273-8255. Several other Arizona craft breweries will join O.H.S.O. to raise awareness, either brewing their own beer or by renaming an existing beer with the hotline’s number.

While the brewery does plan to donate a portion of the beer’s sales to the National Suicide Prevention Hotline, Jon’s primary goal isn’t about a financial gift.

“It’s not about donating, it’s about awareness,” he says. “This is more about people asking when they see it on a menu or a board, ‘What is that?’–or Googling it and understanding, then asking some questions.”

Even the Suicide Prevention Hotline beer’s Untappd description will focus on how to make that difficult call for help versus offering beer sensory or style notes. Jon says when a drinker finds the 1-800-273-8255 beer on the social app, he wants the description to “urge people to reach out.”

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“I hope that people in our industry, in every industry, see this and they react in a positive way, and call that friend they haven’t called in a long time that they know is struggling, talk to that person that just went through a traumatic point in their life and check in on them, check on neighbors that are struggling, or your friends that haven’t had the best time,” Jon says. “We all need a helping hand every now and again and literally a conversation can save a life.”

Breweries Participating

  • 12 West Brewing
  • 1912 Brewing Co
  • Beaver Street Brewery
  • The Beer Research Institute
  • Borderlands Brewing Company
  • Button Brew House
  • Dark Sky Brewing Company
  • Desert Monks Brewing Co
  • Harbottle Brewing Company
  • Huss Brewing Company
  • Huss Brewing Co. Taproom at Uptown Plaza
  • Little Miss Brewing – Normal Heights San Diego
  • Little Miss Brewing – East Village San Diego
  • Little Miss Brewing
  • Little Miss Brewing – La Mesa
  • Local Flix Brewhouse
  • Lumberyard Brewing Company
  • Mother Bunch Brewing
  • Mudshark Brewing Company
  • North Mountain Brewing Company
  • OHSO Brewery – Gilbert
  • OHSO Brewery – Arcadia
  • OHSO Distillery
  • OHSO Brewery – Paradise Valley
  • Oro Brewing Company
  • Pedal Haus Brewery
  • The PERCH Pub & Brewery
  • Prison Hill Brewing Company
  • Sedona Beer Company
  • Walter Station Brewery

Jess Baker walked into a beer fest in 2010 and realized beer had come a long way from what her dad had been drinking since the 70s. She served as editor-in-chief of from spring 2016 to spring 2020, bringing you stories about the people who are the heartbeat behind U.S. craft brewing. She's a runner, a die-hard Springsteen fan, a mom who is always scouting family-friendly breweries, and always in search of a darn good porter. is fully dedicated to small and independent U.S. breweries. We are published by the Brewers Association, the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers. Stories and opinions shared on do not imply endorsement by or positions taken by the Brewers Association or its members.