Mom has been through Mother’s Day before. She is used to flowers, Hallmark cards, brunch, and breakfast in bed. So this year, why not surprise her a little. Why not take mom out for a craft beer?
That’s what Teri Fahrendorf, president of the Pink Boots Society, is planning to do on May 8. Bring Mom Out for a Beer Day, a grassroots effort launched by Teri, aims to expose moms to new tastes in beer culture. Breweries worldwide are celebrating Mother’s Day with tours, free brews, and special food pairing events. It is also a new and creative way to show mom your appreciation.
“There are a lot of appreciation things going on,” according to Teri. “We are appreciating beer, appreciating beer history, appreciating the brewery by seeing how beer is made, and appreciating mom. And, it’s good for business.”
This Mother’s Day, Teri will be taking her mother-in-law to a local Portland, Ore. brewpub for a tour and a bite to eat on a typically slow Sunday afternoon. While enjoying a beer, Teri plans to explain to her mother-in-law how women once had a strong role in the brewing process. Since prehistoric and ancient times, women—and mothers—were the first brewers as the process fell in the realm cultivation and cooking.
In the past 30 years, women have been reclaiming their position in the brewing industry. The Pink Boots Society, named after the rubber boots that brewers wear, was established by Teri in 2008. The society is an organization of women who earn income from beer, whether it is brewing, advertising, owning a brewery, or writing about beer.
Earlier this year, the society created a consumer side of the organization: Barley’s Angels. Chapters in London, Sydney, Canada, Oregon, Nebraska and Florida host events to teach women about beer culture and how to pair beer with food.
This year, Lisa Morrison, director of Barley’s Angels, is teaming up with the beer retail store Saraveza in Portland to host Bring Mom Out for a Beer Day. Moms will enjoy the unexpected combination of beer and …. wait for it … cheesecake.
Yes, cheesecake. Delectable recipes made by breweries, such as an Alaskan Smoked Porter cheesecake from Alaskan Brewing Co., or a Cherry Adam Beer cheesecake from Hair of the Dog Brewing Co., will be paired with beers from the respective breweries. For $35, mothers and family members will try each of the six cheesecakes with seven or eight beers. All the proceeds go to the Pink Boots Society.
Lisa conceived the event when she was sipping a pint of The Dissident, a sour Brown Ale from Deschutes Brewery of Bend, Ore., and she started craving a simple, rich New York-Style cheesecake to pair with the beer. Bringing cheesecake into the mix is a fun and interesting way to reach out to women and introduce them to a new experience with beer, according to Lisa. Plus, who doesn’t love cheesecake?
“It’s a good way to set a new focus on how to enjoy beer,” Lisa said. “Cheesecake is something that is a little fancy and a little special.”
And mothers also love chocolate. Ales 4 FemAles, a group of Colorado women who gather monthly to learn about beer and how to pair it with food, is hosting a Mother’s Day event at Left Hand Brewing Co. in Longmont, Colo. The first Mother’s Day event, held four years ago, attracted about 30 chocolate and beer lovers. More than 100 participants are expected this Mother’s Day.
Chocolate truffles will be the focus of this year’s event. The truffles are each filled with different ganaches produced with Left Hand’s beers, such as Wake Up Dead Imperial Stout, Milk Stout and Haystack Wheat. The truffles will also be paired with beers of different styles. Cinzia Wallace, director of Ales 4 FemAles, says the event allows women to try new styles of beer.
Why not give mom homemade Chocolate Craft Beer Truffles, here’s the recipe.
Chocolate and desserts remain an enduring way to show mom how much you appreciate her on Mother’s Day. But why not add craft beer to the celebration this year? It will be a Mother’s Day she won’t forget.
Here are just a few breweries that will be celebrating Mother’s Day
Nebraska Brewing Co. | Papillion, NE
Special Mother’s Day menu paired with beers.
Stone Brewing Co. | Escondido, CA
Tour at 1pm reserved for moms and accompanying families, moms receive a complimentary taster from 1 – 4pm, special brunch menu at Stone Brewing World Bistro & Garden.
Full Sail Brewing Co. | Hood River, OR
Free dessert for mom with the purchase of any meal at the Full Sail Tasting Room and Pub. Brewery open house and guided tours at 1, 2, 3, and 4pm.
Call your local microbrewery for other scheduled Mother’s Day events.
Photo © Teri Fahrendorf
Kimberly Bowker is a graduate student at the University of Oregon in literary nonfiction. She previously covered business and the microbrewery industry at the daily newspaper, The Bulletin, in Bend, Oregon.