IPA Day is back! On Aug. 2, 2012, join beer enthusiasts across the globe in a collective toast to one of craft beer’s most iconic styles: India Pale Ale!
Founded in 2011 by beer evangelists and social media personalities Ashley Routson (@TheBeerWench) and Ryan Ross (@RyanARoss), IPA Day is a universal movement created to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide, using social media as the common arena for connecting the conversation.
IPA Day is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. IPA Day is opportunity for all breweries, bloggers, businesses and consumers to connect and share their love of craft beer. It is an opportunity for the entire craft beer culture to combine forces and advocate craft beer through increased education and global awareness.
Why Celebrate the IPA?
This illustrious style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations—making it the perfect style to galvanize craft beer’s social voice.
At the 2012 World Beer Cup®, the most-entered category was the American-Style India Pale Ale with 150 entries. The second most entered was its close cousin, the Imperial India Pale Ale (93 entries). Its popularity and accessibility makes the IPA the most inclusive style for brewers, retailers and consumers to collectively celebrate.
IPA Day History
Last year, hundreds of craft breweries and bars joined forces to launch the first IPA Day. Events, tastings, dinners and other IPA Day celebrations were hosted all over the world. Roughly 10,000 tweets were sent over a 24-hour period using the official #IPADay hashtag—with thousands of tweets sent in the weeks leading up to and following the event. The official hashtag trended in six major U.S. metropolises, including New York, Chicago, San Diego, Portland, Seattle and Raleigh. Mentions of #IPADay spread across six continents—truly making it the most extensive craft beer celebration the world has experienced to date.
The goal is to make this year’s IPA Day even more viral. Getting involved is easy; the only requirements are an appreciation for great beer and the will to spread the word. Anyone can participate by enjoying an IPA with friends, making some noise online with the #IPADay hashtag, and showing the world that craft beer is more than a trend.
How to Participate in IPA Day
- Organize an IPA Day event at your brewery, brewpub, restaurant, bar, bottle shop, home or office. Post your events to the CraftBeer.com Event Calendar. Check out Tips on Submitting an Event before getting started.
- On August 2, share your photos, videos, blog posts, tasting notes, recipes, and thoughts on IPA with the world. Be sure to tag your posts on Twitter, Instagram, Facebook, Pinterest, Google+, and other social media platforms with the #IPADay hashtag.
- See what other people are saying on Twitter by searching #IPADay. Follow the conversation closely by adding an #IPADay search column on your Tweetdeck.
- Become a craft beer steward in your community. Encourage non-craft beer drinkers to take a break from their normal beverage routine and join the collective toast on August 2. Set the goal of converting at least one person, if not the whole world of drinkers, to IPA lovers!
For more information on IPA Day visit IPADay.org.